Forward by Influencer — Advertising Week New York

Four days / Five sessions / One city

Influencer at Advertising Week New York — shaping what comes next in creator marketing across stages, sessions and conversations.

AWNY program

Where you’ll find us speaking

Our leadership team is on stage across Advertising Week New York. Here’s where you can catch us.

01
Monday, October 5th
8:00 – 11:00 AM EST
The Social Stair at 1 Penn
The Creator Advantage in AI Search
As consumers shift from traditional search to AI-powered answers, one challenge remains: trust. In this session, Jenny Penich, CRO at Influencer, and Eleanor Hooker, Head of Community and Customer Marketing at Profound, unpack Answer Engine Optimization (AEO), how LLMs rely on human recommendations, and why creators could be the missing link between AI discovery and consumer trust.
Jenny Penich
Global CRO Influencer
Eleanor Hooker
Head of Community and Customer Marketing Profound
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02
Monday, October 5th
4:50 PM EST
Creativity Stage
Creators as Growth Engines: Where Culture, Discovery & Commerce Converge
Creators are no longer simply delivering content against a campaign brief. They are helping brands shape culture, earn trust, influence discovery, and drive commerce across the customer journey. This conversation will bring together leaders from across the brand and creator ecosystem to explore how the most effective partnerships are evolving beyond one-off sponsored posts. Through real examples, the panel will examine the operating models enabling deeper collaboration, the signals brands use to understand impact, and what it takes to turn individual creator success into a repeatable growth strategy.
Kellie Matzen
SVP of North America Influencer
Luz Bickert
Director of Social, Influencer, and Integrated Campaigns Chili's
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03
Tuesday, October 6th
12:00 PM EST
CMO Summit
An exclusive gathering bringing together senior marketing leaders for candid conversation, fresh perspectives and meaningful connection. Designed for today's CMOs and marketing decision-makers, the Summit will explore the ideas, challenges and opportunities shaping the future of marketing—from culture and creativity to technology and evolving consumer behavior—while creating space to connect with the people leading what comes next.
Caspar Lee
CVO & Co-founder Influencer
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04
Thursday, October 8th
11:30 AM EST
Creativity Stage
The Power Of The Plus One
The smartest brands know they don't have to build everything alone. From unexpected brand collaborations and cultural partnerships, collabs have become one of the most powerful tools in the modern CMO playbook. Leaders from major brands come together to unpack what makes a great partnership actually work. How do you find the right partner? What makes a collaboration feel authentic rather than transactional? And how can two very different organizations create something neither could achieve alone?
Ben Jeffries
CEO & Co-founder Influencer
Jessica Ling
EVP Global Advertising, American Express
Keena Grigsby
CMO Samsung Electronics
Jawuana Greene
Assistant Secretary of Public Affairs & Strategy, CMO, Maryland
Jason Taylor
CRO USA Today Co
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